Vision and Mission
Since its inception in 1997, NEODERM has strived to create endless possibilities for women's beauty. With extraordinary vision and commitment, as well as a relentless pursuit of service quality, the company is able to create a bright future for its staff, customers and the general community by building on its present achievements.
Group Founder
Spot the trends, create opportunities and build on our strength. This is NEODERM. It's our past, present and future.
Milestones
20 years since the Group was founded, NEODERM has grown dramatically from a 3-person distributor of medical aesthetics products and equipment to a leading player in the industry, with over 1,000 staff in Hong Kong and China.
Set up in 1997
NEODERM now employs over 1,100 staff worldwide
2021
2021
Integrated AI in Personalised Skin Care
Integrating AI technology and medical research to create the two personalised skincare systems: AI Whitin and AI Blisse. With data from AI Skin Analysis, it allows for the precise curation of a potent and bespoke skin solution instantly.
2020
2020
New era, new online doctor consultation
Keeping abreast of new era. A team of professional doctors was brought together for customers to consult with at the comfort and safety of their own home via video call on gratus. Medical aesthetic professionals are also available to solve your skin concerns and provide you with a tailor-made solution instantly.
2019
2019
Establishment of Medical Aesthetic Platform Brand Geneoo
gratus first-ever platform brand Geneoo Gene Expression takes beauty experience to the next level. From purchasing to making appointments, and even the breakthrough discovery of 10 years younger looking skin, immerse yourself in the world of beauty online at your fingertips.
2019
Grand opening of gratus smart concept store
Youth, health and beauty are all found in gratus smart concept store. Situated in Times Square, gratus’ online tailor-made solutions, offers, and hospitality are all extended to the concept store to fulfil your desires anytime.
2018
2018
gratus introduces Skin Snap AI Skin Analysis
Partnering with the largest Institute of Applied Science in Europe with a database of 100,000+ Asian women’s skin, gratus developed AI Skin Snap for women to analyse their own skin and realise their beauty potential, helping them embrace themselves and the future with confidence.
Corporate Awards
Caring Company 2007/8 － 2018/19 (11 Consecutive Years)
【Hong Kong Council of Social Service】
2017
2017
The launch of market-first personalised beauty platform gratus
As the market leader and the first personalised beauty platform, gratus connects AI technology with medical aesthetics. The new instant and personalised beauty experience brings women together and breaks free from the boundaries life sets for them to rediscover their true self, realise their beauty potential and live a confident, colourful life.
Corporate Awards
Caring Company 2007/8 － 2017/18 (10 Consecutive Years)
【Hong Kong Council of Social Service】
2016
2016
The establishment of DMS empowers the new economy of beauty
Leading the industry to seek continuous excellence and meet the professional beauty demands of customers, we founded DMS, the medical resource-sharing platform. With world-class medical aesthetic technologies, our AI-enabled technology platform connects patients to doctors seamlessly, providing new opportunities to doctors like never before and elevating customer experience to new levels with instant and premium care.
2016
World’s third NOOS by NEODERM debuted in Shanghai ICC
The third NOOS by NEODERM flagship store was officially opened in Shanghai International Commerce Centre with top 3 brands reenex, dermes and elyze, providing customers with world-class medical aesthetic technologies to be as young as they desire from top to bottom, opening up new worlds of beauty and possibilities.
Corporate Awards
Caring Company 2007/8 － 2016/17 (9 Consecutive Years)
【Hong Kong Council of Social Service】
2015
2015
Make good use of big data to explore online platforms
With acute marketing sense, the group has created several innovative platforms to capture consumer behaviour and habits. These data are then analysed and the underlying desires uncovered to explore new market potential. A number of O2O apps are created to offer customers personalised service 24/7, becoming their close companion and personal health expert.
Corporate Award
- Caring Company 2007/08 － 2015/16 (8 Consecutive Years)
【Hong Kong Council of Social Service】
Recognition from Media and Industry
- NeoStrata
【The Best Distributor for 15 consecutive years, NeoStrata (Headquarter) 】
2014
2014
Opening of the intelligent medical aesthetic hub in Hong Kong's Langham Place: THE CENTER'
NEODERM．THE CENTER is fully connected NEODERM online and other offline platforms. It provides the Group's lines of world-class medical aesthetic beauty products, enhanced with the most intelligent matching technology Hong Kong to bring a high-end experience to guests.
2014
Asia's largest NOOS flagship debuted in China
Asia's largest NOOS flagship debuted in China to meet the anti-ageing needs of the mainland Chinese customers. The launch of renex collagen regeneration brand was the main focus. With this NEODERM has brought its one-stop beauty services to the mainland that is guaranteed safe, quality, and personalised.
BIODERMA became Hong Kong's number 1 best selling cleansing brand*'
* According to AC Nielsen's retail report conducted in Hong Kong in July 2014.
A new record： one bottle of BIODERMA Sensible H2O is sold every three seconds globally.
Launched Beauty Box, offering a comprehensive medical aesthetic experience.
Launched a staff phone app for better employee communication and increased transparency.
Corporate Award
- Caring Company 2007/08 － 2014/15
【Hong Kong Council of Social Service】
Recognition from Media and Industry
- BIODERMA
【Watsons Health, Wellness & Beauty Awards 2014 Silver Award (Medical Hydration Product), Watsons Personal Care Stores】 - BIODERMA
【Watsons Health, Wellness & Beauty Awards 2014 - The 10 Most Favorite Brands, Watsons Personal Care Stores】 - BIODERMA
【Beauty Awards 2014 - The Most Recommended Oil Control Product, she.com】 - BIODERMA
【Beauty Awards 2014 － My Favorite Medical Aesthetic Skincare Product,《Me! 》】 - SkinMedica TNS Essential Serum
【Professional Anti-aging Serum Award 2014, Sisters Beauty Pro Magazine】 - Bicelle Cell Repair Essence SCA40
【Professional Essence Award 2014 ,Sisters Beauty Pro Magazine】 - Obagi CRX System
【Professional Whitening Spot Eraser Award 2014 ,Sisters Beauty Pro Magazine】
2013
2013
Opening of Asia's only 5-star beauty flagship store NOOS by NEODERM at Pacific Place
Opening of NOOS by NEODERM at Pacific Place, integrating 5 medical aesthetic brands - dermes, reenex, elyze, Evvus and Vigene - to provide customers with a 5-star beauty experience.
Launch of online health & beauty platform ndbeauty.com.hk
Corporate Awards
- Caring Company 2007/08 - 2012/13
【Hong Kong Council of Social Service】 - The Hong Kong ICT Awards 2016: Best Business Solution Award
【Hong Kong Computer Society】
Recognition from Media and Industry
- Bicelle DNA Intensive Renewal
【Professional Skin Care Rehabilitation Research Award, Sisters Beauty Pro Magazine】 - dermes
【Yahoo! Emotive awards 2012-2013 - Beauty Salon/Fitness Center Category, Yahoo!】 - dermes
【TVB Most Popular TV Commercial Awards - Fashion & Beauty , TVB】 - dermes
【READY GO - Most Popular Spokesperson Award, Weekend Weekly】 - dermes
【READY GO - Most Popular Hair Removal Service Supreme Award, Weekend Weekly】 - Endocare
【Outstanding Endocare sales performance, iFC】 - reenex
【READY GO - Most Popular Medical Aesthetic Brand Award, Weekend Weekly】 - reenex
【READY GO - Reputable Beauty Service Award - Gold Award, Weekend Weekly】
2012
Establishment of Vigene Health Management Specialist.
Corporate Awards
- HKMA Management Development Credit Unit (MDCU) Award
【Hong Kong Management Assocaition】 - Caring Company 2007/8 － 2010/11 (5 Consecutive Years)
【Hong Kong Council of Social Service】 - Best Marketing Award 2012
【CAPITAL WEEKLY】 - Best Product Marketing (Medical Beauty) Award
【CAPITAL WEEKLY】
Recognition from Media and Industry
- Bicelle Cell Repair Essence SCA40
【Professional Anti-Aging Product Award, Sisters Beauty Pro Magazine】 - dermes
【TVB Most Popular TV Commercial Award - Fashion & Beauty , TVB】 - dermes
【READY GO - Most Popular Hair Removal Service Supreme Award, Weekend Weekly】 - reenex
【READY GO美容服務大賞 – 「最受歡迎醫學美容品牌傑出獎」, 《Weekend Weekly》】 - SkinMedica TNS Essential Serum
【Professional Anti-wrinkles Product Award 2012 ,《Sisters Beauty Pro》】
2011
2011
Opening of the first global flagship store - NEODERM．THE CENTER at Times Square
Opening of the first global flagship store - NEODERM．THE CENTER at Times Square, grouping 5 medical aesthetic brands in four storeys.
Corporate Awards
- Caring Company 2010/11
【Hong Kong Council of Social Service】
NEODERM‧THE CENTER Received Interior Design Awards：
- The 19th Asia Pacific Interior Design Award － Excellence Award
【Hong Kong Interior Design Association】 - Global Design Award
【Hong Kong Designers Association】 - IIDA Healthcare Interior Design Award
【International Interior Design Association】
Recognition from Media and Industry
- reenex
【READY GO - Most Popular Spokesperson Supreme Award, Weekend Weekly】 - Bicelle Cell Repair Essence SCA40
【Professional Anti-Aging Product Award, Sisters Beauty Pro Magazine】 - SkinMedica TNS Essential Serum
【Professional Anti-wrinkles Product Award 2011, Sisters Beauty Pro Magazine】
2010
Corporate Awards
- IIDA Healthcare Interior Design Award 2011
【The International Interior Design Association】 - Caring Company 2009/10
【Hong Kong Council of Social Service】
Recognition from Media and Industry
- Bicelle R-OX Anti Age Firming Serum
【Professional Anti-Aging Award , Sisters Beauty Pro Magazine】 - BIODERMA Sensibio H2O
【Health & Beauty Awards - The Best Makeup Remover Awards , Mannings 】 - BIODERMA Sensibio H2O
【U Beauty 2010 Beauty Review - The Most Popular Make Up Remover - No.1, U Magazine】 - dermes
【TOUCH Brands 2010, EAST TOUCH】 - Obagi CRX Starter Kit
【Professional Skin Care Rehabilitation Research Award, Sisters Beauty Pro Magazine】
2009
2009
China expansion
Opening of China's first reenex Neo-collagen Specialist at Huangpu, Shanghai.
Corporate Award
- Caring Company 2008/9
【Hong Kong Council of Social Service】
Recognition from Media and Industry
- Bicelle Hydra B5 Gel
【Professional Skincare Technology Award, Sister Beauty Pro Magazine】 - BIODERMA
【The Best Marketing Strategy, BIODERMA France】 - Endocare
【Best Start Up Market , Endocare (Headquarter)】 - dermes
【READY GO – 'Most Popular Hair Removal Service – Supreme Award' , Weekend Weekly】 - reenex
【The Most Popular Medical Aesthetic Service – No.1, More Magazine】
2008
2008
Recognized as industry leader
Industry recognition: “HKMA Quality Award Gold Award” further underlined NEODERM's leadership in the industry.
Establishment of Evvus Perfect Contours Specialist.
Establishment of ND Skin Solutions.
Corporate Award
- Caring Company 2007/8
【 Hong Kong Council of Social Service】
Recognition from Media and Industry
- BIODERMA Sensibio H20
【The 7th More Beauty Award - My Favorite Make-up Remover, More Magazine】 - BIODERMA Atoderm Hand Cream
【The 6th More Beauty Award - My Favorite Hand Cream - No.2, More Magazine】 - BIODERMA
【Best Marketing Quality Award, BIODERMA France】 - SkinMedica
【International Distributor of the Year –“Highest Sales Overall“, SkinMedica (Headquarter)】 - SkinMedica
【International Distributor Award –“Brand Excellence for Promotion”, SkinMedica (Headquarter)】 - SkinMedica
【Sales Excellence Award –“Highest Sales for Large GDP Market”, SkinMedica (Headquarter)】
2007
Corporate Awards
- Certificate of Achievement ‘New Distributing Company in ASIA’
【Alma Lasers】 - Best Staff Participation
【Best Practice Management】 - CAPITAL Outstanding Leader
【CAPITAL Publications Ltd.】 - Outstanding Enterprise Award – ‘The Best Beauty Service Organization’
【CAPITAL Publications Ltd.】
Recognition from Media and Industry
- BIODERMA
【Best Global Qualitative Award, BIODERMA France】 - BIODERMA Hydrabio H2O
【Best Country Per Range, BIODERMA France】 - BIODERMA White Objective H2O
【Best Country Per Range, BIODERMA France】 - BIODERMA White Objective H2O
【The 6th More Beauty Award - My Favorite Make-up Remover, More Magazine】
2006
Achieved highest BIODERMA sales in the world. Also opened the world’s first-ever BIODERMA concept store.
Recognition from Media and Industry
- BIODERMA Hydrabio H2O
【The 5th More Beauty Award - My Favorite Make-up Remover - No.1, More Magazine】 - BIODERMA Photoderm Max Spray
【The 5th More Beauty Award - My Favorite Sunscreen - No.3, More Magazine】 - BIODERMA
【Growth Ranking Countries - No.1, Bioderma France】 - BIODERMA
【Ranking In Units, Population = 10, Bioderma France】 - BIODERMA
【Hydrabio million inhabitants - No.3, Bioderma France】 - BIODERMA
【White Objective Best Country Per Range, Bioderma France】 - dermes
【The Premium One Award, Capital femme Magazine】 - Exuviance
【Achievement in increasing sales, Exuviance (Headquarter)】 - NeoStrata Bionic Face Serum
【The 5th More Beauty Award - My Favorite Night Cream - No.3, More Magazine】 - NeoStrata Gel Plus
【The 5th More Beauty Award - My Favorite Peeling Product - No.3, More Magazine】 - NeoStrata Facial Cleanser
【Best Buy Item, Next Magazine】 - NeoStrata
【Achievement in increasing sales in an established market, NeoStrata (Headquarter)】
2005
2005
The group's services and products were widely acknowledged by the market and beauty media
dermes won "Jessica" magazine's "The Specialty Award 2005", cementing its leadership.
Establishment of elyze Fat Sculpting Specialist.
The First to Introduce Six Sigma Management Process
The first to introduce Six Sigma management process to enhance transparency, a people-oriented and data-based management style and establish clear KPI key performance indicators. At the same time the group developed its own CSAT "daily customer satisfaction survey" for core assessment and data collection, giving the management an in-depth understanding of customer satisfaction of its frontline services and helping employees improve efficiency. This has set a good foundation for service improvements.
2003
Became agent of BIODERMA products, which soon enjoyed great popularity.
2002
Opened dermes Hair Removal Specialist, reenex Neo-collagen Specialist and expanded the business to general consumers.
1999
1999
Became Hong Kong's largest supplier in the field of medical aesthetics
Acquired world class medical aesthetic equipment and products and became Hong Kong's largest supplier in the field of medical aesthetics. Introduced Hong Kong's most-advanced laser hair removal treatment and hosted informative technical training and consultation services for partners.
1997
1997
NEODERM founded by Mr. Lim Meng Teng
NEODERM founded by Mr. Lim Meng Teng to introduce world-class medical aesthetic products and technologies to Hong Kong.